11 Church Street East
Elmira, Ontario
N3B 2K7, Canada

Weekly Feature: Naot

When Kibbutz Naot Mordechai founded the kibbutz shoe factory, it was a one room workshop that made simple work shows and sandals. Today, it has become an international business and Israel’s leading manufacturer and exporter of shoes.

Naot manufactures a large variety of footwear with a unique anatomical footpad. The footpad is a “negative” print of the foot, much like the footprint left when walking in the sand. It is flexible, soft, shock absorbent, supports the heel and alleviates tiredness and pain. The footbeds are made of natural cork and latex and is covered in pampering layer of suede. The uppers are made of high quality Italian leathers. (Yaleet, Inc., 2014)

Although Naot began as an Israeli company, today it has set up locations in other areas of the world, including Canada.

Corinne Lissoos, is the President of Naot Canada. After living in South Africa and Israel, Lissoos immigrated to Canada from Israel with her husband Max in 1989. Because of her husband’s love for the Israeli shoe, Lissoos chose to launch Naot Canada. Working only from her garage and displaying shoes in two Toronto-are health food stores, she acquired a following.

Naot’s footwear encompasses the idea that “it’s fashionable to walk in comfort” (Teva Naot, 2011). Each year a newer and more varied collection of shoes, clogs, and boots are released. The stylish footwear appeals to diverse audiences, while maintaining the high quality, natural substances from Europe’s finest manufacturer’s of cork, latex (natural rubber), and superior Italian leathers.

Check out the fun facts and useful information about Naot footwear below:

Naot footwear are orthopedic and provide removable footbeds to accommodate orthotics.

Naot is on the list of the world’s 10 leading companies in the comfort category.

Naot is very unique within the footwear industry, because distributors have input, right from the sample stage, on styles and colours.

The natural, cork footbed moulds to the individual contours of your foot, because each pair of Naot’s starts with the “footprint in the sand” concept. The cork footbed is ergonomically designed to support the foot in the same way that the sand fills in spaces when you leave a footprint on the beach.

Cork is a natural product that allows the feet to breathe. It acts as a shock absorber, cushioning each step and distributing the weight of your body evenly as you stand and walk. This also helps massage and release pressure caused by other parts of the body.

Naot footwear is comprised of a multi-layered cork and latex innersole that is covered in suede to help absorb moisture.

Naot shoes are lightweight and comfortable straight out of the box, with no break-in needed!

Naot footwear is very durable, as they are made with materials used to withstand varying climates form around the world.

The Naot footpad can be removed for cleaning, and also replaced when needed. (Teva Naot, 2011)

Visit us in store for more information and to find a shoe that fits your lifestyle.

FootFoundation

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